Beer Bottle Label Design Tips

We fancy ourselves as professional beer connoisseurs at The Cary Company. From bottles to caps to cappers, we’ve curated all the essentials for any up-and-coming microbrewery. We’re more than just a supplier of essential equipment, though—we also love the culture and creativity within the microbrewing industry! The visual appeal of your label has far-reaching effects. The importance of a great beer bottle label design allows customers to set you apart from competitors. 

Labels are essential to grow your brand. Personalized labels allow you to express who you are as a company by introducing yourself through your bottles. When creating your beer bottle label design, here are three tips to make yours stand out. 

A label is the first point of contact customers see. It’s important to show your personality through fonts, colors, and artwork that showcase who you are as a brand. Custom beer bottle labels are a unique way to stand out. Different colors create unique reactions for every customer. For example, red gives off excitement and passion, orange shows playfulness, green represents prosperity and growth, and blue represents trust and peacefulness. Choose colors to reflect how you want to be perceived. 

The font you decide should tie into your brand image. Pick a font that is easy to read. For example, serif fonts and script fonts are more formal, and sans-serif fonts are more casual. Picking a “busy” font will affect the readability of your label. 

Craft beers are known for their bold, colorful labels which is unlike traditional beer labels. Use imagery and patterns that won’t be too distracting yet eye-catching so you can grab the customers attention.

There are a variety of label and beer bottle options to choose from. Most labels encircle a bottle, but if you are targeting craft beer drinkers, then a non-standard-sized label might be a better option to show personalization and increase awareness. The size or direction of a label on the bottle will enhance the visual appeal. 

The words on your beer bottle label can affect the customer’s perception of your product. How you describe your beer can affect a buyer’s decision. For example, do you describe your beer as organic, creamy, hand-crafted, or smooth? These words will entice customers as they decide what to purchase.

There are a variety of label and beer bottle options to choose from. Most labels encircle a bottle, but if you are targeting craft beer drinkers, then a non-standard-sized label might be a better option to show personalization and increase awareness. The size or direction of a label on the bottle will enhance the visual appeal. 

Whether you have an amazing design in your head or have no clue where to start, our designers are here to help. We’ll create a mockup of your label before it’s printed so it looks exactly how you imagined. The Cary Company offers design services to make your dream bottle a reality.

Reach out to our creative team at 630.629.6600 or email design@thecarycompany.com to schedule a free consultation to start the design process. Visit our beer bottle page to view our selection of bottles that will feature your amazing work.